Advocacy Strategies for Briefing Programs Outline

Having advocates across the organization who support and champion the briefing program is critical to its success. Briefing teams must reach outside the formal reporting structure to provide opportunities for success-building collaboration and program resources. These groups might include sales, marketing, product management, product marketing, R&D, and other invested departments/individuals. The result is not only creating ownership and cheerleaders outside the program but also increased likelihood of getting business cases approved.
 
Who Should Attend
Briefing professionals who are launching or revitalizing your program’s advocacy strategy to identify advocates across organizational silos to strengthen strategic alignment of the briefing program with the company’s initiatives and accomplish program goals with limited resources.
 
Workshop Outline

• Why Program Advocacy
  • World Class Characteristic: An advocacy strategy exists to foster sponsorship, alignment, strategic guidance, and to ensure maximum effectiveness of the briefing program. 
  • Determining the goals of an advocacy program
  • Identifying Advocates and Speaking their Language
• Launching/Revitalizing Your Advocacy Strategy
  • Alignment
  • Ambassadors
  • Executive Advocacy
  • Expertise
  • Collaboration
  • Communications
  • Feedback
• Advisory Board Examples and Managing the Life Cycle of a Board
• Alternative Strategies  
  • Case Studies & Best Practices
• The Advocacy Journey  

• Workshop slides, handouts, and notes
• GACEP Certification Course (CC) Credit