Competency Certification
Core & Advanced Competency Certification for Briefing and Customer Engagement Professionals
In 2004 GACEP (formerly ABPM)'s Advisory Board directed the creation of a Core Competency Certification (CCC), a set of suggested development curriculum for briefing and customer engagement professionals. At that time, seven courses were defined. At the October, 2007 Advisory Board meeting, the curriculum was reviewed in an effort to ensure that it remains relevant, fresh and dynamic for an evolving membership. At that time, we determined it was time to create a tiered set of curriculum: Core and Advanced. Again, in 2011, 2014, 2019, and 2023 the curriculum was reviewed in an effort to map it to the Characteristics of World Class Briefing Programs. A variety of options are available for certification. Those options are bulleted with hyperlinks where applicable under each course below.We recommend one of the options for fulfillment listed below each course due to the instructors’ knowledge of, and customization for, the briefing and customer engagement profession. However, we may give credit if you use other vendors who teach a similar course. Please fax or email a copy of your certificate of completion to GACEP at +1 972-362-1072 or info@gacep.com.
In order to receive certification for the Core or Advanced levels, 6 unique courses must be completed in a category. Digital certificates are emailed to recipients upon completion and those who have achieved certification in either level will be recognized at the Awards Ceremony at the Spring Conference. Core or Advanced level certification that was awarded prior to the changes made in 2019 changes remain valid and completed courses will apply toward the 6 completed requirement even if they are no longer on the curriculum list. Completion of the Core Certification is not a pre-requisite for completion of the Advanced Certification.
Core Certification Workshops:
Characteristics of World Class Briefing Programs
Metrics and Analytics for Briefing & Customer Engagement Programs
Facilitation Skills for Briefing & Customer Engagement Professionals
Center Construction and Renovation
Communicating Effectively with Your Key Stakeholders
Best Practices for Briefing & Customer Engagement Program Operations
The Elements of Customization
Discussion Leader Engagement Strategies
Building and Positioning an Effective Business Case
Customer Engagement Strategies
Advanced Certification Workshops:
Developing Your Program's Strategic Business Plan
Capturing & Leveraging Customer Insights
Developing a Strategic Marketing Plan
Developing Your World Class Team
Advocacy Strategies for Briefing/Customer Engagement Programs
Strategies for Multi-Site Briefing/Customer Engagement Programs Developing Your Strategic Leadership Style
Sales Team Engagement Strategies
How the Center Represents the Brand
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