Discussion Leader Engagement Strategies Outline

Too often, briefing and customer engagement professionals are put in the position to “beg and borrow” company experts to participate in engagements. This “cajoling” offers little assurance that the most appropriate resource is available and ready to adjust their calendar to be included on the agenda. World Class programs have a pool of discussion leaders that are willing and able to lead impactful customer discussions. These programs have deployed a broad discussion leader engagement strategy to ensure that discussion leaders feel valued and effective in their support of the program. 
 
This workshop explores best practices, processes, and tools for identifying and developing your discussion leaders and giving them a reason to want to develop their skills. We’ll discuss actionable ideas for discussion leader recruitment, retention, recognition, and reward.
 
Who Should Attend
Managers or program team members responsible for presenter acquisition, development, and retention.
 
Workshop Outline

• A review of the World Class Characteristic for discussion leader engagement strategy 
• Identifying the right presenters and gaining commitment 
• Defining expectations 
• Developing a bench 
• Driving towards dialogue -- What is a “discussion leader” 
• Considering discussion leader certification 
• Designing a meaningful feedback sheet 
• Debriefing the presentation 
• Distributing feedback 
• Acknowledging success -- reward and recognition 

• Participants will gain a broad industry perspective of best practices and receive examples that can help them start a conversation with their briefing team to institute or develop a comprehensive discussion leader engagement strategy as defined in the Characteristics of World Class Programs. 
• GACEP Certification Course (CC) credit