Event Calendar

Building a successful new program, or taking your existing program to the next level of excellence, requires thoughtful consideration of many elements. Establishing well-defined processes and implementing operational tools can help focus your program on the most important aspects of creating a successful customer engagement. This workshop is designed to provide briefing and customer engagement professionals with ideas, techniques, and best practices that support the strategies of a World Class program.
 
Who should attend:  All briefing and customer engagement professionals who want to strengthen their program by adopting tried and true best practices to enhance their engagement strategy and ensure a higher level of customer satisfaction.
 
Course Outline:
Pre-Briefing Planning

•    Engagement Preparation – setting expectations/requirements and aligning all internal participants

•    Customer Communication – knowing when/how to engage with valuable information

•    Discussion Leaders – building a strong and well-prepared community

•    Vendors - establishing reliable partnerships

During-Briefing Experience
•    Customization – offering a personalized experience for each guest
•    Automation – improving briefing team efficiency
•    Facilitation – ensuring a smooth and impactful briefing while staying flexible
•    Lasting Impressions – creating long term relationships and building trust
Post-Briefing Measurements & Reporting
•    Follow-up – defining effective touchpoints
•    Feedback – gathering meaningful data
•    Reporting – producing relevant measurements for all interested parties
•    Sales Closure – validating effectiveness
 
Deliverables:
•    Actionable ideas for operationally enhancing your briefing program
•    Example templates and checklists as well as available resources
•    GACEP Core Competencies Course (CCC) credit

Virtual Workshop Fee: The price for this virtual workshop registration is $399 for members, $545 for non-members (briefing professionals or employees of Solution Partner Member companies only - vendors must be recommended Solution Partner Members to attend GACEP events). During registration, you can pay with credit card (GACEP accepts Mastercard, Visa, American Express or Discover) or you may create an invoice to submit to your AP department.

Payment & Cancellation Policy: Registration fee must be paid by Friday, July 11th, 2025. You are registered at the time you receive a conference confirmation email from GACEP. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Friday, July 11th, 2025. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@gacep.com.