Event Calendar

Advocacy Strategies & Advisory Boards
Advanced Competency Course (ACC)
Thursday, November 13, 2025 - Virtual Workshop
10:00 AM to 12:00 PM Central Time
Workshop Leader: Ellen Barnes-Pfiffner of EBP Business Consulting

In the 20th Century, our best work required isolation and specialization. Deep expertise in specific areas was the key to product development and operational excellence. Today, we live in a different world. It’s especially apparent in our briefing and customer engagement programs as we navigate across all departments to source the information, resources, and support needed to create agendas and customer experiences that address the needs of complex customer requirements. A strategy for program advocacy provides opportunities for success-building collaboration and program support with internal groups such as sales, marketing, product management, product marketing, R&D, and other invested departments/individuals.

Workshop Topics:

• Why Briefing & Customer Engagement Programs need Support and Advocacy outside the formal reporting Structure
• Determining the Needs of the Program
• Advisory Boards and other Advocacy Tools
• Identifying Advocates and Speaking their Language
• Launching/Revitalizing Your Advocacy Strategy: 1) Breaking down silos, 2) Working across the organization, 3) Improving communications

Pre-Course Work:
Participants will be asked to complete a short survey to communicate their goals for attending the workshop. 
 
Course Deliverables:

• Workshop slides, handouts and notes
• Published Articles
• GACEP Advanced Competency Course (ACC) Credit
• A Complimentary 30-minute follow-up conference call (Optional) 

Virtual Workshop Fee: The price for this virtual workshop registration is $399 for members, $545 for non-members (briefing professionals or employees of Solution Partner companies only - vendors must be recommended Solution Partner companies to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express, or Discover) or ABPM members can create an invoice to submit to your AP department.

Payment & Cancellation Policy: Registration fee must be paid by Friday, November 7, 2025. You are registered at the time you receive a conference confirmation email from GACEP. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Friday, November 7, 2025. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@gacep.com.