goprobriefings

Address:	GroProBriefings.com 65 Merrimon Avenue, #1126 Asheville, NC 28801
Website:	https://www.goprobriefings.com
Telephone:	+1 408-718-2000
General Email:	pam@goprobriefings.com
Who we are:	Whether you are establishing your first Executive Briefing Program or are re-imagining your existing program, GoProBriefings.com can help you accelerate the process and achieve business results in a compressed timeframe through our training and consulting service offerings. That’s why we call ourselves the “Briefing Accelerator”. As a result of decades of briefing industry experience, we can provide expert guidance that will expedite your journey toward achieving World Class program status. Our workshops include many of ABPM’s Core and Advanced Competency Curriculum Courses (CCC and ACC). The Team Pamela Evans, Principal and Consultant Pam has enjoyed a lengthy career building, scaling, and scoping Executive Briefing and Customer Advocacy programs at Oracle Corporation, Siebel Systems, NetApp, SAP, Polycom (now Poly) and Palo Alto Networks. She brings recent practical knowledge, expertise and understanding of the challenges briefing professionals face today in the virtual, in-person and hybrid briefing worlds. Pam loves sharing her innovative ideas, lessons learned and successes with others, so organizations don’t have to “reinvent the wheel”. Pam is a past ABPM Advisory Board member and recipient of the ABPM President’s Service Award. Find out more about Pam on LinkedIn. Corey Hansen, Trainer & Coach Corey most recently served as Senior Manager of the Executive Briefing Program at T-Mobile following a merger with Sprint where Corey held positions as Lead Facilitator, Solution Demonstration Manager, Briefing Consultant and General Manager of the award-winning Executive Briefing Program. Prior to his multi-decade corporate career, Corey was Professor of Acting at the nationally acclaimed Graduate School of Drama at the University of Washington, Seattle, where he taught some of America’s top talent. A professional multi-medium actor and creative director, Corey blends strategies and techniques from theatrical and corporate stages to help briefing professionals deliver their most confident and engaging performances. Find out more about Corey on LinkedIn.
Services we offer:	Consulting, Training, Coaching and Mentorship for programs of all sizes and at all stages of development. ABPM’s Core Competency Curriculum for Briefing Professionals Characteristics of World Class Briefing Programs The ABPM’s white paper, “Characteristics of a World-Class Briefing Program,” is the roadmap to achievement of World-Class for briefing programs worldwide. In this 3-hour virtual workshop, we explore each of the four categories of Management, Operations, Customer Experience and Analytics in-depth, discussing current examples of World Class for each characteristic. Foundational Metrics for Briefing Programs Briefing Programs are constantly looking for ways to articulate their value. This 1-hour virtual workshop details tactical and strategic Briefing Program metrics that support a value proposition based on business impact as well as efficiency. We look at which metrics can be directly measured and which require integration with a CRM system. Best-in-class feedback survey questions for customers, account teams, and Discussion Leaders are provided. Facilitation Skills for Briefing Professionals Your ability as a customer engagement leader to plan for and facilitate relevant, customer-centric conversations is critical to your company’s success. This 7-hour virtual workshop, delivered in two sessions, builds confidence and skills to manage virtual, onsite, and hybrid briefings and high-stakes meetings. You’ll learn techniques that will ensure a memorable experience for the customer. This workshop includes discussion and practice exercises throughout the two sessions. Creating and Articulating your Program’s Value Proposition Your Program’s value proposition is arguably the most important element of your overall marketing message. Your value proposition tells your internal and external customers why they should work with you and makes the benefits of doing so crystal clear. This 2-hour workshop will guide you in the development of your unique value proposition and demonstrate ways to differentiate your value proposition messaging for various audiences. Come away with your value prop and an elevator pitch to support it. Discussion Leader Engagement Strategies Discussion Leaders are your Program’s “Secret Sauce”. Your Discussion Leaders can make the difference between a mediocre program and one that delivers outstanding customer experiences and results every time. This 2-hour workshop will acquaint you with the importance of creating a Discussion Leader Engagement Strategy and Program and will offer tips and best practices for getting started. You’ll get the opportunity to develop an Elevator Pitch targeted at Discussion Leaders that will excite and encourage their participation, find out how to establish a Discussion Leader Steering Group, learn how to structure a New Discussion Leader Orientation Program and obtain new ideas for rewarding and recognizing your key program assets…Your Discussion Leaders! Building and Positioning an Effective Business Case At some point in your journey to World Class, you’ll likely need to write and present a business case to persuade your executive management to fund additional capital or operational investments. This 2-hour virtual workshop gives you the tools, knowledge, framework, and examples to create a compelling business case. Developing Your Program’s Strategic Business Plan Programs without a strategy and plan to help them reach their goals often have difficulty selling their value proposition and obtaining Executive Buy-in. This 2-hour workshop is designed to help you understand the value of a “strategy first, tactics later” approach to realizing your vision. You will learn how to structure a business plan and how to communicate it to all management levels across the entire organization. Examples of business cases within a business plan will be shared. Developing a Strategic Marketing Plan An effective marketing strategy and plan are vital to positioning your program as a high-impact, high-value asset and enables you to secure advocates across your company. This 2-hour session will provide the architecture for creating a marketing plan that is both structured and flexible enough to change as your program evolves allowing you to reach your specific goals. Advocacy Strategies & Approaches to Advance Your Program This 2-hour workshop will provide you with a strategy to identify program champions who can promote your interests, support your cause, and help elevate your program’s brand voice. Building relationships with stakeholders outside your organization even when you don’t have a specific ask can make the difference in the perception of your program and ultimately, your success. Learn how to create an Advisory Board/Steering Committee that can help you drive business. Strategies for Multi-Site Briefing Programs This 1-hour virtual workshop provides a strategic framework for determining whether and where to locate additional Centers, develop a global business plan, and define a deployment strategy. We explore the critical success factors in managing global programs and measuring results. Developing Your Strategic Leadership Style The day-to-day demands of managing a briefing program with operational excellence leave little time to think strategically and develop a strategic leadership style. Leaders do and should exist at all levels of a briefing organization. This 3-hour virtual workshop designed for all briefing professionals explores different leadership attributes. Participants identify their own strengths and create a first draft statement of their personal leadership brand and share with the team. Sales Engagement Strategies that Drive Demand for your Program Understanding your sales teams’ drivers and pain points becomes foundational for creating an effective sales engagement strategy. This 2-hour workshop addresses how to create a value proposition that will excite your sales constituents, how to build advocates within the sales organization and how to develop a marketing campaign that will help increase demand for your program. Presentation Skills Dynamic Discussion Leader Customization, relevant content and knowledgeable subject matter experts are what matter most to customers in briefings. The Dynamic Discussion Leader excels in these and delivers their story with confidence while leveraging engagement techniques to support rich conversations with customers. Using the “4-A Way of Dynamic Delivery” as a framework, this workshop helps participants create compelling content and enhance their delivery through multiple practice exercises with actionable feedback. Best practices in discussion techniques are highlighted with a particular focus on handling difficult questions. Options for 4 to 8 hour virtual sessions and 1 to 2 day onsite workshops are available. Dynamic Stage Speaker Every customer interaction is a conversation, whether engaging with 1 or 1,000. For larger audiences, speakers encounter unique challenges as they strive to connect with every potential customer in the audience while negotiating technical dynamics. By working through considerations in Audience, Atmosphere, Action and Actor, the “4-A Way of Dynamic Delivery”, participants in 1-hour overview and individual coaching sessions learn how to prep for big-stage performance demands. For those speakers who have a recording of a past engagement, individual coaching with actionable feedback is also available.
Some of our clients:	Please email for a list of clients.

Sponsors

GACEP (formerly ABPM) gratefully acknowledges the following Sponsors whose generous support contributes to the success of GACEP Conferences and Services throughout the year.